In startup world, ‘runway’ translates to how long your company can survive if your income and expenses remain the same. So if you’re not generating revenue and are burning $100k per month with $500k in the bank, your runway is 5 months. A simple concept,...

Trust Fosters Success Businesses are built on the foundation of trust. We must trust our clients, consumers, coworkers, and everyone involved in the process. Developing a business takes an ecosystem of interconnected parties through which information flows. It is essential that we have confidence in this...

Whatever you do, whenever you meet a new person and get a new name, make sure you put them into your database. It may seem crazy at first but a few years down the track you will look at your list with awe when you...

I don’t mean to say you have to be pretty. But the new paradigm in marketing is clearly attraction marketing. If you’re not attractive to do business with you have to bully your prospects to say “yes”. Not a good look. Attraction marketing can be ‘hard...

We all want to be Superman at times. But, unless you have limitless energy and a superhero outfit, you are better off engaging others to achieve superhuman feats. Staff, contractors and suppliers are the Robin to your Batman — don’t go it alone. But where to...

The solution is actually really simple: Only sell 1-to-many! Most of us have tried sitting down with somebody, starting what essentially is a sales process. Whether in the boardroom or at the coffee shop—the dynamics are the same. The trouble with this approach is that not...