As I have been explaining growth to a number of business owners lately it’s occurred to me that our way of accelerated business could be collapsed into a really simple 4-step model: 1. Revenue growth. We have to start with revenue growth because while profits are...

Whatever you do, whenever you meet a new person and get a new name, make sure you put them into your database. It may seem crazy at first but a few years down the track you will look at your list with awe when you...

I don’t mean to say you have to be pretty. But the new paradigm in marketing is clearly attraction marketing. If you’re not attractive to do business with you have to bully your prospects to say “yes”. Not a good look. Attraction marketing can be ‘hard...

We all want to be Superman at times. But, unless you have limitless energy and a superhero outfit, you are better off engaging others to achieve superhuman feats. Staff, contractors and suppliers are the Robin to your Batman — don’t go it alone. But where to...

The solution is actually really simple: Only sell 1-to-many! Most of us have tried sitting down with somebody, starting what essentially is a sales process. Whether in the boardroom or at the coffee shop—the dynamics are the same. The trouble with this approach is that not...

Social media is a great tool for any business wanting to increase their brand awareness online. It has an extremely low start-up cost as the main cost you are paying for is time. However, I see a lot of businesses use Facebook as purely a brand awareness tool.  They create a Facebook...

“How hard can it be? I’ve got the idea I just need to sell it.” Defeat. Not an option. Not possible. The idea is brilliant. That could be true but there are ways you can destroy the potential of your idea without even realising it....

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